WILLBERT and Electromin Announce Strategic EV Charging Partnership in the Middle East
WILLBERT by EUROLOOP agrees partnership with Electromin to accelerate EV charging deployment in the Middle East.
WILLBERT by EUROLOOP, specialists in advanced EV charging solutions designed for roadside retailers, is delighted to announce it’s entrance to the Middle East through a new strategic partnership with Electromin, a leading smart mobility solutions provider in the Kingdom of Saudi Arabia.
The two companies have signed a Memorandum of Understanding (MoU) outlining their intention to collaborate on the introduction, promotion, and deployment of WILLBERT’s innovative EV charging solutions across the Middle East. The partnership aims to accelerate the development of reliable and efficient EV charging infrastructure in the region, supporting the Kingdom’s Vision 2030 goals for sustainable transportation and reduced carbon emissions.
Under the agreement, Electromin will act as the local partner for WILLBERT in the Middle East, responsible for marketing, regulatory support, installation, and maintenance services. Electromin will also integrate WILLBERT’s chargers into its expanding public and private charging network, offering end-to-end service coverage to EV users and operators.
WILLBERT will provide Electromin with full technical and product support, including documentation, certification assistance, and comprehensive training for Electromin’s technical teams. WILLBERT will also ensure the supply of chargers and components to meet the growing market demand in the region.
“We are thrilled to partner with Electromin, a recognised leader in EV infrastructure and smart mobility in Saudi Arabia. This collaboration represents an important step in our mission to make fast, reliable EV charging accessible to more drivers and businesses across the region” said Piotr Krzemiński , Co-Founder and VP at WILLBERT by EUROLOOP.
"'This partnership marks another milestone in Electromin’s journey to bring world-class EV charging to drivers and businesses in Saudi Arabia. With WILLBERT’s innovative technology and our strong local presence, we can deliver solutions that make electric mobility practical, convenient, and sustainable for everyone’ - said Mowafak AlSaadi, Head of Sales and Marketing at Electromin
The partnership underscores both companies’ commitment to driving innovation in the EV sector and supporting the Middle East’s transition to a cleaner, smarter mobility ecosystem.
About WILLBERT by EUROLOOP
WILLBERT by EUROLOOP develops EV charging solutions designed specifically for roadside retailers, to help them better connect with their customers. With a focus on technology, reliability, and design, WILLBERT chargers enable efficient charging experiences for drivers while optimizing energy management and driving instore sales for retail operators.
About Electromin
Electromin, a Petromin subsidiary, is Saudi Arabia’s leading provider of electric mobility and charging infrastructure. It operates the Kingdom’s largest EV charging network, offering fast and ultra-fast charging across highways, cities, and retail destinations.
Electromin is the exclusive distributor of Volvo electric vehicles in Saudi Arabia, combining premium EV sales with world-class charging and aftersales support. It is also the global official sponsor of Nissan Formula E, underscoring its commitment to innovation and sustainable motorsport. By advancing clean mobility through strategic partnerships, Electromin plays a key role in supporting Saudi Vision 2030.
Piotr Krzemiński leads marketing and business strategy at WILLBERT, shaping its retail-focused EV charging solutions. With a background in management, he brings deep expertise from top marketing agencies to drive brand growth and market positioning.
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