Payment Terminals in EV Chargers - White Paper  →
A full-screen advertising campaign running on a WILLBERT charger display

AdBERT: Turn charging session into a marketing moment

Full-Screen Ad Campaigns

Charger screen showing a full-screen advertisement while a session is running
Customer
Full-Screen Ad Campaigns
Attract customers with full-screen, context-aware advertisements shown directly on the charger. Messaging is adapted to location, time of day, and user behavior.
Context-Aware Ads
HAWKe content management screen for uploading and scheduling ad creatives
Retailer
Full-Screen Ad Campaigns
Upload ad creatives using a simple, intuitive Content Management System built directly into the HAWKe platform.
Easy Ad Management

Informational Grid Layouts

Charger screen presenting offers and information in a tiled grid layout
Customer
Informational Grid Layouts
Present key information and promotional content in a clean, user-friendly grid layout ensuring clarity and attention for each item.
Helpful Offers
Dashboard arranging promotional and informational tiles in the charger grid
Retailer
Informational Grid Layouts
Customize your charger’s grid layout. Balance promotional messages with helpful, location-based content.
Smart Placement

Third-Party Ad Integration

Charger budget-setting screen with a third-party banner ad below the controls
Customer
Third-Party Ad Integration
See non-intrusive banners from local businesses or well-known brands integrated seamlessly into everyday interactions like the budget-setting screen.
Clean Layout
Dashboard managing external ad providers, pricing and approvals
Retailer
Third-Party Ad Integration
Easily monetize your screens by integrating with external ad providers. Manage pricing, availability, and approvals in one place.
Easy Monetization

Branded Charger Interface

Charger interface themed in a retailer's own brand colors and logo
Customer
Branded Charger Interface
Boost brand awareness and build trust with a fully branded user interface matching your station’s visual identity or that of your partners.
Trusted Experience
HAWKe branding settings for charger color theme and logo
Retailer
Branded Charger Interface
Define the color theme and branding elements directly within HAWKe to ensure every customer interaction reflects your brand or your sponsor’s.
Full Brand Control

Make Ads Actionable via BuyBERT

Charger screen where a promotion can be bought directly with one tap
Customer
Make Ads Actionable via BuyBERT
Enable direct conversions from ads allow customers to immediately act on a promotion by making a retail purchase directly at the charger.
Tap to Buy
Dashboard linking an ad creative to a BuyBERT retail product
Retailer
Make Ads Actionable via BuyBERT
Make your ads shoppable by linking them with retail products and services through seamless integration with the BuyBERT module.
Direct Conversions