Reflecting on EUROLOOP’s Growth in 2024
What if forecourt electrification could unlock entirely new opportunities for businesses and customers alike?
At WILLBERT by EUROLOOP, we see forecourts as more than just charging points—they’re evolving into dynamic hubs that combine seamless EV charging with advanced technology and retail integration. In 2024, we focused on transforming these spaces by delivering innovative solutions that make electrification effortless, reliable, and tailored to the unique needs of the forecourt environment.
Strengthening Forecourt Retail Solutions
With the launch of innovative products, we are helping businesses elevate their EV charging infrastructure, unlocking new opportunities for retail-driven charging hubs. This approach aligns with the growing demand for reliable EV charging solutions that deliver more than just energy. By combining state-of-the-art technology with solutions designed to integrate seamlessly with retail environments, we are redefining how forecourts serve their customers.
Our software advancements, such as AdBERT and BuyBERT, empower fuel retailers to transform their forecourts into multifunctional hubs:
- AdBERT turns charger screens into dynamic advertising platforms, enabling operators to showcase promotions and generate additional revenue.
- BuyBERT enhances the user experience by allowing customers to make in-session purchases, such as coffee, snacks, or services, directly from the charger interface. This seamless integration with point-of-sale systems boosts convenience and drives retail engagement.
Scaling Production
This year marked a major milestone with the expansion to a new assembly hall, significantly increasing our manufacturing capacity. With enhanced production workflows, strict adherence to quality control standards, and compliance with technical and regulatory requirements, we are better positioned to meet the growing demands of the EV market. This step has enabled us to streamline operations and ensure every product upholds the high standards our partners and customers expect.
Connecting with the Industry
We had the privilege of participating in multiple major events across Europe, strengthening relationships and showcasing our innovative charging solutions. From product launches to panel discussions, these engagements fostered new insights and collaborations. Highlights included the London EV Show, eMobility Expo Valencia, Forecourttech in Alicante, Power2Drive, and Nordic EV Summit, where we shared our vision for the future of EV charging.
Expanding Our Footprint
Another highlight of 2024 was the opening of our Nordic Office in Helsinki – a strategic move to solidify our presence in the Nordic market and work more closely with key partners in the region. As the Nordics lead in EV adoption, our direct presence here allows us to stay ahead of market trends and deliver tailored solutions for this rapidly growing market.By the Numbers:
- Energy Delivered: Over 0.6 GWh of energy distributed across more than 25,000 charging sessions. That’s equivalent to powering 150 homes for a year or replacing 62,000 liters of gasoline, showcasing the environmental impact of our chargers.
- Reliability: Achieving an 88% success-to-fault ratio underscores our commitment to providing dependable, high-performance solutions for users and operators alike.
- PayBERT Success: Thousands of sessions utilized our direct payment system, reflecting a 17% share of all authorizations at one of the best-performing hubs in Belgium. This demonstrates the growing adoption of PayBERT, offering users effortless transactions while enhancing operators’ profitability.
2024 was a year defined by innovation, growth, and collaboration. As we look to 2025, we remain dedicated to delivering the most advanced and reliable charging solutions for the evolving EV landscape.A heartfelt thank you to all our partners, clients, and the amazing EUROLOOP team for making this year a success. Here’s to achieving even greater milestones together!
Tomasz Rydz supports the execution of marketing strategy by creating audiovisual content and managing event presence at WILLBERT by EUROLOOP. He has a strong background in automotive marketing, he previously worked at Toyota Central Europe and a renowned tuning company in Florida. At EUROLOOP, he focuses on brand visibility, content creation, and engaging customer experiences in the evolving EV charging market.
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